For more information or questions about having a specific seminar, please Contact Zohreh Parsian, Program Manager, zohreh.parsian@tri-c.edu or call her at 216.987.2814 for assistance.

Prerequisites
None.

Course(s): 8

Branding in the Social Media Sphere ZINT 1011 Your social media brand – whether personal, corporate or both – will frequently deliver the first impression to you prospects and clients. This class will teach you how to design, construct, and execute your branding framework across multiple social media platforms. Instruction will focus on how to select your brand’s visual identity and message and integrate them across: Google Twitter LinkedIn Facebook (personal and fan page) YouTube Blogs Participants will learn how to select the appropriate technology platforms to support their strategic objectives, create appropriate content, engage with online participants and develop enduring social media relationships. Although useful, no knowledge of drawing, design or photo editing software is necessary.

Four Pillars of Social Media ZINT 1010 The class presentation will begin with a description on the Four Pillars of Social Media – the Blog, Facebook, Twitter and LinkedIn. These pillars are the foundation for a provocative and successful social media strategy. Prior to the class each student will receive a social media workbook that will need to be completed prior to class starting. A primer on how to register and how to use each of the pillars will be offered. The class will then delve into the strategy on how to link and effectively use each pillar as an effective communications tool for your business or personal brand. Case studies on best practices as well as on poorly executed strategies will be discussed. Emerging social media tools will also be detailed such as FourSquare, Pandora, YouTube, Flickr and Meetup.com. This is to be platform class for all other Social Media Lab classes.

HDI: Support Center Analyst (SCA) Certification Prep ZMGT 1013 The support center analyst provides front line support and is often the primary customer contact. For this reason, it is important that the analyst provide the highest quality customer care with every interaction. The HDI Support Center Analyst (SCA)course focuses on strategies for effective customer care and problem resolution, as well as the fundamentals for support center processes and tools. This class is vital to the support staff who wishes to develop an understanding of help desk and support center operations, and to validate those skills by seeking HDI Support Center Analyst Certification.

Holistic Information Security Practitioner (HISP) Training and Certification Course - 3 Day ZSCR 1023 An accelerated course specifically designed for experienced individuals already holding a CISSP, CISA or CISM certification. This 3-day course covers all the material presented in the regular 5-day course, including practice examinations and chapter reviews. The objective of this course is to provide students the necessary skills to implement a corporate Information Security Management System (ISMS) framework that is compliant with the requirements of ISO 27002 and a variety of regulatory requirements. Endorsed by British Standards Institute (BSI) Americas, the world’s leading standards and certification organization, the HISP certification course is the only educational curriculum available today that teaches how to integrate ISO 27002/27001 with COBIT, COSO, ITIL, and multiple regulatory requirements pertaining to information security and privacy.

Social Media & Business Development ZCIW 1019 Intended for business owners and executives who want to drive their business growth and who recognize the need to promote and reinforce their distinctive qualities through the targeted use of social media. At the end of the session, attendees will have a clear understanding of the potential of social media to promote and advance their brand, how to design a strategic and measurable social media plan, the essential elements of online brand design, how to select the most appropriate social media platforms, how to construct and distribute compelling content, how to manage business development activities across multiple social media platforms, how to engage fans appropriately to maximize your reach and encourage their passion, and how to get started today.

Social Media & Human Resource Policies ZINT 1013 This Human Resource course will be focusing on three types of people: Company - Why they should have a social media policy. HR Employee - How to find talented people. Potential Employee - How to find a great company that is hiring.

Social Media Analytics ZINT 1014 This course will examine analytics and reporting theories appropriate in specific client Social Media situations. Students will learn to use computer software for solving research problems. There will be advanced work in social media objectives, strategy, tests, and execution of social media plans and evaluation. Material will compare tracking used in traditional advertising. At the end of the course students should be able to develop a program that can track Social Media ROI and implement it.

Social Media in Exceptional Customer Service ZINT 1012 This workshop will address practices and principles for leveraging social media in the areas of: Shaping customer expectations Quick service disappointment recovery Product promotions Engaging core-influencer customers Engaging satisfied customer in the broadcasting of success stories